Standardisation does not put your company in a straitjacket; instead, it creates an appropriate foundation that enables you to respond to emerging opportunities faster. Standardising repetitive processes gives you and your team freedom and time to quickly seize the available opportunities.
When many leaders hear the word “standardisation,” they imagine a mountain of thick procedures manuals, a zillion approvers for each trivial task, and a bunch of rules that suppress individual creativity and initiative.
Such rigid, excessively bureaucratic standardisation indeed may make a company slower and more inert. However, this is a manifestation of inappropriate standardisation. Good standardisation is supposed to eliminate routine, unnecessary decisions about what and how to do things in order to free up time and energy for truly important activities. If your employees spend time each week guessing how to do routine tasks like sending invoices or onboarding staff, standardisation becomes essential. That is when standardisation becomes beneficial. It simply answers routine questions in order to free your people to focus on more important matters.
Standardised processes make your operational activities more efficient in three key ways:
Eliminate Chaos: Establishing basic standards makes everybody aware of their roles, responsibilities, and deadlines. As a result, many ineffective meetings and drawn-out coordination exercises can be eliminated, and employees will have more time for productive activities.
Reduce Errors: With clearly defined, standardised, repeatable processes, the occurrence of errors can be greatly reduced. This, in turn, eliminates the need for time-consuming error-correction loops.
Accelerate Training: Training new employees becomes much faster because they do not need to spend a lot of time learning non-essential, ad-hoc procedures.
By making routine operations more efficient and predictable, standardisation will make your entire business more efficient and give you more time and energy for seizing emerging opportunities.
Agility is the ability to change or alter the direction of your business quickly in response to changing market conditions. Like in sports, in business, you need to establish certain standard moves so that you and your team can quickly adjust the game plan. In business, this means that you need to standardise the core processes so that you can pivot faster in order to meet emerging needs and capture new opportunities.
For example, if you want to scale your business by entering a new market, you will need to be extra agile in order to respond to the unique demands of that market. If you do not have standardised business processes for day-to-day operations, such as handling regional payroll or local legal requirements, your ability to seize the opportunity will be severely limited by the inefficiency of your operations.
The good news is that you can design standardised procedures in such a way that they do not impede agility but instead enable it. To do that, you need to keep the following principles in mind:
It is essential to design the standards around desired quality, end goals, and safety requirements. Make sure that the standards answer the following questions: What needs to be done? Why is this important? What are the minimum safety requirements?
Give your employees the freedom to determine the most optimal way to achieve the desired result based on the current business environment.
Make sure that the instructions are concise and informative so that any employee can understand them without spending hours poring over dense policy documents. The best way to do that is to operationalise them, i.e., present them in the form of easily digestible checklists, visual aids, and directions. If something cannot be easily operationalised, it most likely is too vague.
Good standardisation is not set in stone. Make sure you regularly revisit the established procedures and eliminate all unnecessary steps that do not contribute to a specific endgame. Also, make sure that the existing policy framework does not hinder customer satisfaction.
Standardisation and agility are not mutually exclusive but complementary concepts. Standardisation creates a reliable business foundation that enables you to be agile. The former makes you efficient, and the latter makes you effective. Thus, by establishing clear standards for repetitive, routine operations and using external experts for more involved processes, you can free up time and energy for truly important activities.
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A. Standardisation does not kill creativity; instead, it relieves employees from boring and repetitive tasks so that they can use their time and energy for more creative ventures.
A. Any process that is repeatedly done, involves multiple people, or has expensive and time-consuming errors should be standardised.
A. Good standardisation will greatly improve customer responsiveness because it provides employees with clear guidelines that enable them to immediately resolve even complex issues without having to consult many levels of management.
A. Small businesses can and should benefit from standardisation in the same way as larger companies do. By strategically standardising core operations and delegating more involved processes to external experts, small businesses can become much more efficient and agile without losing their competitive edge.
A. PEO services provide an Employer of Record under which all employees are formally employed. This allows businesses to remain agile because complex HR compliance and payroll are handled by the PEO, while you maintain direct control over your team's day-to-day work. This is particularly beneficial for companies that want to enter new markets.
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