Top 5 Ways International Firms Can Tap Into Saudi Arabia’s Tourism Growth

Saudi Arabia’s tourism sector is entering a new era. With Vision 2030 as the foundation, the Kingdom is positioning itself as one of the world’s most dynamic tourism destinations. More than SAR 3 trillion has already been committed to projects like Diriyah Gate, Soudah Peaks, Jeddah Central, and King Salman Park, while Expo 2030 Riyadh promises to draw more than 40 million visitors between October 2030 and March 2031.

But beyond the headlines lies a deeper shift, a national strategy to make tourism a cornerstone of economic diversification, job creation, and regional development. For international firms, this isn’t just about being part of high-profile projects; it's about tapping into a government-backed, high-growth industry with wide-ranging commercial potential.

In this blog, you’ll discover how Saudi Arabia’s tourism sector is evolving under Vision 2030, what mega-projects are reshaping the landscape, how your business can benefit from sector-specific opportunities, how to prepare for market entry, and how TASC can support your expansion journey with end-to-end solutions.

Saudi Arabia’s Tourism Vision: A Market Ripe for Investment

Tourism is a central pillar of Saudi Arabia’s transformation:

• Tourist arrivals to grow from 15 million (2016) to 100 million by 2030.
• Tourism’s GDP contribution to rise from 4.4% to 10%+.
• Creation of 2.7+ million new jobs in tourism.
• SAR 51 billion in tourism revenue in Q1 2025 alone, with a 9.7% rise in international visitor spending.

The government has launched the Tourism Investment Enablers Program (TIEP) to make the Kingdom more accessible to foreign investors by:

• Approving tourism licenses in just 5 business days
• Removing municipal and land-use fees
• Unlocking access to over SAR 41 billion in funding through the Hospitality Investment Enabler (HIE)

To learn more about the TIEP program, read our blog post Navigating Investment Opportunities in Saudi Arabia: Tourism Investment Enablers Programm

TASC helps tourism investors gain fast-track access to TIEP benefits, establish legal entities, and build workforce models that support scalable growth and long-term compliance.

Saudi Arabia’s TOURISE Program: Boosting Global Tourism Connectivity

In May 2025, Saudi Arabia launched TOURISE, its 50-year tourism strategy developed in partnership with the UN World Tourism Organization (UNWTO). The program aims to position the Kingdom as a leading tourism hub by:

• Enhancing infrastructure across air, land, and sea.
• Promoting cruise tourism and integrated Red Sea developments.
• Deploying smart tourism systems and unified travel data platforms.
• Driving sustainable tourism in heritage and coastal regions.

For businesses, TOURISE opens scalable pathways in transport, hospitality, marine tourism, heritage, and tourism tech. TASC enables this by helping companies localize operations, navigate compliance, and deploy multilingual and culturally aware teams across key tourism destinations.

Mega Projects Redefining the Landscape

Saudi Arabia’s tourism transformation is being shaped by bold giga-projects, each with its own investment ecosystem:

• Diriyah Gate: A heritage zone near Riyadh, ideal for firms in cultural event operations, luxury dining, and architectural services.
• Soudah Peaks: A mountain tourism destination in Asir offering adventure and eco-luxury experiences perfect for adventure operators and sustainable developers.
• Jeddah Central: A coastal development with a marina, opera house, and 2,700+ hotel rooms ideal for entertainment, hospitality, and F&B brands.
• King Salman Park: The largest urban park globally, creating demand for event firms, wellness operators, and leisure service providers.
• Expo 2030 Riyadh: With 40M+ expected visitors, firms in retail, hospitality, staffing, and logistics can secure event-based and legacy contracts.

TASC supports investors by tailoring workforce strategies, regulatory onboarding, and project-based staffing solutions for each of these mega projects.

5 Ways Your Business Can Benefit from the Boom

1. Secure Contracts with Giga-Projects:  Firms in design, tech, logistics, and entertainment can gain multi-year B2B contracts. TASC handles staffing, onboarding, and compliance.
2. Enter Hospitality Hotspots: Launch joint ventures in new tourism zones. TASC ensures smooth incorporation and Saudization alignment.
3. Develop Eco and Heritage Products: Create tours, eco-lodges, or curated experiences. TASC matches you with local partners and builds region-ready teams.
4. Expand into Events and MICE: Tap into Expo 2030 and year-round festivals. TASC manages flexible staffing and in-market coordination.
5. Build Localized Tech and Content: From AR apps to cultural media, digital tourism is booming. TASC provides bilingual tech hiring and platform support.

Why Entering Saudi Arabia’s Tourism Market Makes Business Sense

Saudi Arabia is investing over SAR 3 trillion in transforming its tourism sector. For business leaders and investors, the opportunity lies in acting early. By entering now, you can secure first-wave contracts, build partnerships with key developers, and shape service standards in a high-growth industry expected to attract 100 million annual visitors by 2030.

Whether you're in hospitality, events, logistics, tech, or cultural services, Saudi Arabia offers the scale, incentives, and clarity needed for long-term success.

Preparing for Market Entry with TASC

To succeed in Saudi Arabia’s tourism sector, businesses must:

• Understand regulations under TIEP and TOURISE.
• Identify priority locations by project type.
• Localize operations to align with Saudization.
• Embrace smart tech and regional talent pools.

TASC provides one-window support to simplify entry, ensure speed, and deliver operational readiness in every region.

Let TASC Help You Lead the Next Wave of Tourism Growth

With over 18 years of experience across the GCC, TASC Outsourcing is your trusted expansion partner in Saudi Arabia.

From licensing and staffing to regional scalability, we enable global firms to tap into Saudi Arabia’s tourism boom with:

• Fast-tracked setup and project approvals.
• End-to-end workforce strategy and localization.
• Regulatory compliance across labour and Saudization.

Let’s build your Saudi tourism success together. Contact TASC today.